The Beginnings
In February of 2008, I craved a significant life "reconstruction." Belly dance was my main source of happiness and, after quitting my stressful corporate job, I yearned for a way to do something professionally that was satisfying for once. So, the question became, "How do I incorporate belly dance?" Having only danced for a year, I knew professional belly dancing was not in the cards at the time. So I asked myself what about belly dance, other than dancing, made me happy. Costuming, of course! My favorite game as a child was dress-up, I'd loved dressing up in my dance recital costumes as a child, and in theater in high school. After a lot of research into suppliers, I created a website and Beledi Boutique was born!
My mission statement was primarily to provide quality dance wear that is affordable. I was always a little bit of a fashion plate, so I wanted to stay on the pulse of belly dance fashion trends, too. I knew I also knew I wasn't the only dancer who felt flooding by unattractive, cheap costumes online. Because of this, I have made it a strict point to hand-select merchandise that doesn't fall apart after just a few uses, or appear better than it is. This may limit me to customers who are intermediate-to-advanced dancers who know what they are buying and are willing to pay a little more for quality, but that is a sacrifice I am willing to make. I am so confident in the quality of the items I offer, that I instated a satisfaction-guaranteed return policy.
It has been 2-and-a-half years and I am growing at a head-spinning rate due to my loyal customers. But I will never go back on my initial mission to make an extra buck. That is my sincere promise to you, my sisters and brothers in the dance.
Lacy Perry, Owner
info@belediboutique.com
678-595-5332
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